Addwalk is a company that focuses on the implementation of AI (or machine learning) in fashion advertising. Addwalk’s method augments photos for fashion-related websites by displaying banners containing relevant fashion items.
Craftinity created a system that is capable of detecting a variety of types of clothing within the photos. After detection, the system places the query image into different categories based on the percentage of likeness, and then runs an AI-based search engine. This search engine then finds the most similar fashion items in a product database.
The interface of the search engine is smooth and simple; the only requirement to use the system is a photo.
The search engine itself returns highly accurate results, allowing the user to find similar or nearly identical fashion items from a wide range of vendors. The effectiveness of the search engine allows Addwalk to enable their fashion industry clients to monetize their content and provides a high quality experience for the users.